See three press excerpts featuring DIVA Bordeaux and its managing director, Jean-Pierre Rousseau:

* http://www.decanter.com/news/295175.html

* the file attached, from Journal Sud-Ouest (in French)

* the audio interview from Les Echos (in French): 
http://www.lesechos.fr/info/agro/300409118-decryptage-audio----les-stocks-de-diageo-sont-rachetes-par-les-vins-de-bordeaux-.htm